Today’s savvy customers demand technology in every area of their lives, and restaurants are not exempt from this expectation. From online ordering to self service kiosks, it can be challenging to keep up with the latest innovations and decide which are best for your business.
You don’t need to have every piece of new technology available to keep your business growing. However, there are a few solutions that can help you not only meet customer expectations, but also grow your business.
Below is our list of must-have restaurant technologies to grow your business.
1. Self Service Kiosk
In the fast food, fast casual dining space, fast ordering and fast delivery is paramount. A self service kiosk can help you do just that. Not only will a self service kiosk reduce order times, reduce the size of lines, and increase order accuracy, but they can also grow checks through effective upselling. In fact, a restaurant kiosk has the potential to increase average checks by approximately 15-20%.
2. Digital Restaurant POS System
Most restaurants use a point of sale (POS) system. However, these systems are becoming increasingly more sophisticated. This computerized restaurant POS system lets you take orders, track sales, keep track of inventory (often across multiple locations), and manage cash flow. And with the popularity of credit cards as a payment option, a POS system that integrates with your payment processor makes payments more secure while also keeping track of your sales.
3. Mobile Applications and Online Ordering
These days, you’d have to search high and low to find a customer that doesn’t have a smartphone. With the prevalence of smartphones comes the rise of mobile search and mobile ordering. Often, when searching for and finding a restaurant online, customers will order directly from their phones or laptop. A mobile app can do many things for your business, such as efficiently processing takeout orders, serve as loyalty cards, offer promotions, and book reservations. Restaurants that offer online ordering benefit from higher revenue, more accurate orders, and data tracking.
4. Order Ahead/Delivery Service
The takeout/delivery trend is still growing and shows no sign of leveling off any time soon. Quick service restaurants, and restaurants in all categories, are increasingly offering order ahead for pick up or delivery service. In addition, there are many order ahead and delivery platforms available. Even if you offer your own service, it is worthwhile to join at least one of these platforms. Your customers will expect you to be on one, and it can also be a way to build awareness for your restaurant.
5. Customer Loyalty Software
It costs less to keep a customer than it does to acquire a new one. So, once you have them, do what you can to keep them loyal. Customer loyalty software can help you do this. A loyalty program that integrates with your POS system makes it easier for customers to sign up and get points, emails, and other offers on their phones.
The restaurant industry is seeing a lot of new technologies, with the goal of attracting new customers while keeping existing customers satisfied. Restaurants that adopt these new technologies often see their sales grow and maximize their profit. It’s worth a little investment for long-term growth.