Tablets, iPads, and kiosk POS systems are gaining traction in the quick-service restaurant landscape. Benefits such as reduced wait time, greater control of ordering, and customization make them increasingly attractive to restaurant owners.
Although the benefits to customers are obvious, there are also many benefits to restaurants, not the least of which is boosting overall sales. Self-ordering kiosks can increase check averages by an astonishing 15-20% if they are used correctly. Here are 6 ways a kiosk POS system can increase your restaurant’s sales.
1. Faster Ordering and Payment
The traditional ordering process is often slowed by extensive menus or customer unfamiliarity, causing a delay in total service time. A self-ordering kiosk can make this process quicker and easier for customers. With the menu in manageable, bite-size pieces, customers can find what they want and place their order in less time.
By integrating a kiosk POS system, your customers can order and pay faster, saving time and money. The kiosk can be placed in a location that helps control traffic flow, reflecting the needs of your customers and your restaurant.
2. Increased Accuracy of Orders
Even if your team is well-trained and repeats customer orders back to them, mistakes on orders still happen. With a self-ordering kiosk, not only are customers in control of their own orders, when they see a visual recap of their order, they can easily see what they are getting. This gives the responsibility to the customer and decreases mistakes on orders.
3. Real-time Menu Updates
Rather than waiting until you have your menus reprinted or changed on the marquee, you can make real-time changes through your kiosk system. You can promote particular items and let your customers know instantly when you run out of an item.
4. Increase Check Amounts with Digital Upselling
Training your team to upsell can be a challenge. This is not a general reflection on the quality of your team, but rather a reflection of how difficult it can be to ask all the right questions at the right time. A digital kiosk doesn’t have this challenge. You can program multiple messages based on the customer’s ordering behavior. For example, kiosk POS systems can suggest a large order of fries, ask if the customer would like to add a drink or upsell additional items on burgers or salads.
5. Direct Customers to More Profitable Items
Printed menus have space limitations that can make it difficult to market higher-priced items. A digital ordering system has no such limitation, so it is easier to entice customers to choose a more profitable item with imagery and captivating descriptions.
6. Analysis of Customer Behavior
And last, but not least, is the customer behavior data your kiosk POS system can give you. There are so many ways you can use this data to boost your sales. Even with a self-ordering kiosk, customers tend to order items based on where they are located on the screen. By analyzing customer buying behavior, you can arrange your menu and manage the content flow to increase upsells of particular items.
You can expect to see more and more kiosk POS systems in restaurants of all sizes. The benefits to both customer and restaurant begin and end with data. This leads to an in-depth understanding of what your customers want and what they will pay for.