Beginning this year, salons with swipe credit card machines can be liable for fraudulent consumer activity that takes place at their businesses, according to the new Fraud Liability Shift. The policy, announced by major credit card brands, states that as of October 2015, counterfeit credit card liability will be in the responsibility of merchants- rather than card issuers – if they have not switched to EMV (Europay, MasterCard and Visa) chip card technology. This includes salons, says Salo Wancier, Director of Marketing at TouchSuite. The company is one of the first payment processing businesses in the country to offer merchants EMV-certified and enabled terminals. “In order for EMV terminals to work, they need to be both certified and enabled to properly process payments,” Wancier says. “We’re in a unique position to spread the word on this policy change and help people prepare for this transition… When making the change, the first step is finding out if the salon’s credit card processing provider offers the EMV-certified and enabled terminals; if not, salon owners need to swtich providers, find out later could cause you to miss the deadline,” Wancier cautions.