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Aventura News, May 2015

Gift Cards from Top National Brands Now Good as Cash for Merchants with Lightning Payments

As new payment technology like ApplePay and Google Wallet continue to be introduced to the U.S. market, financial technology company TouchSuite has launched a groundbreaking purchasing technology that requires nothing more of consumers than to relocate their stack of unused gift cards. As an innovation available only through its Lightning Payments processing solution, TouchSuite’s Gift Card Exchange (GCE) allows merchants to accept the gift cards of more than 100 top brands, including everything from Starbucks to Macy’s, as a form of payment from their customers. By simply swiping the card or keying in the brand, balance, and account number, the customer will immediately receive a cash bid for what their gift card would be worth if sold through TouchSuite’s GCE system and used for that purchase. Lightning Payments merchants are currently the only retailers that can use a gift card exchange solution in store at the point of transaction.

“The payment industry is experiencing a significant period of growth through innovation, which presents us with a unique opportunity to explore new and often pioneering ways to enhance our line of SMB solutions,” said TouchSuite CEO Sam Zietz. “The GCE presents yet another revolutionary advancement in the payment industry that benefits both the consumer and merchant- the ultimate objective in everything we do.”

Lightning payments is one of the country’s only processing solution fully integrated with QuickBooks, providing users with a much more affordable, synchronized payment processing option than QuickBook’s affiliated solution. Lightning also comes with full line of payment-related tools and is now also fully integrated with TouchSuite’s highly advanced point of sale solution the firefly.

For more information about the Gift Card Exchange  and Lightning Payments, or to hear more about TouchSuite’s full line of financial tools and technology for SMB retailers and consumer service providers, contact Julie Soviero at 954-868-3953, or visit