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Cash advance for e-commerce startups: E-commerce startups may require a cash advance to fund website development, initial inventory purchases, or marketing campaigns. Cash advance providers offer quick access to capital based on the projected future revenue of the e-commerce startup. This funding option allows startups to launch and grow without the pressure of fixed monthly payments. However, business owners should carefully evaluate the terms of the cash advance to ensure it aligns with their e-commerce business's sales performance and revenue projections.