In the ever-evolving landscape of the hemp and CBD industries, THC beverages have emerged as a dynamic and rapidly growing segment. This article delves into the intricacies of THC beverages, exploring their impact on the market, the role of the Hemp Beverage Alliance (HBA) in shaping the industry, and the challenges associated with merchant processing for THC-infused products.
THC Beverages: An Overview
THC beverages, as the name suggests, are drinks infused with tetrahydrocannabinol (THC), the psychoactive component of cannabis. These beverages come in a variety of forms, including sparkling waters, sodas, juices, teas, and even beer and wine. THC beverages offer a discreet and convenient way to consume cannabis, appealing to a broader audience, including those who may be hesitant to smoke or vape.
The Hemp Beverage Alliance: A Unifying Force
The Hemp Beverage Alliance (HBA) is a trade association representing the interests of manufacturers, distributors, and retailers of hemp-derived beverages. Established in 2020, the HBA aims to promote the responsible growth of the hemp beverage industry, advocate for favorable regulations, and educate consumers about the benefits of THC beverages.
Merchant Processing: Navigating the Challenges
Merchant processing for THC beverages poses unique challenges due to the legal complexities surrounding cannabis. Many traditional payment processors are hesitant to work with businesses that sell THC products, fearing legal repercussions. As a result, THC beverage companies often face difficulties in securing payment processing services.
The Road to Industry Maturity
Despite the challenges, the THC beverage industry is poised for significant growth. As legalization efforts continue to gain momentum, the market for THC beverages is expected to expand rapidly. The HBA's efforts in advocating for favorable regulations and educating consumers will play a crucial role in shaping the industry's future.
The Role of Technology
Technology is also playing a vital role in the growth of the THC beverage industry. Online platforms and mobile applications are making it easier for consumers to discover and purchase THC beverages. Additionally, advancements in payment processing technology are opening up new avenues for THC beverage companies to accept payments securely.
Author
Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com
Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.
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