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Email Marketing & Why You Should be Using It

Mobile and email marketing have been on the rise in the past few years. It’s the easiest, most cost effective way of getting your message in front of your customers on a day to day basis. Email marketing has a 4,300% ROI. That’s huge. There are plenty of different email marketing platforms that you can use that allow you to personalize your emails as well as choose from the templates they already have to offer. We found that MailChimp and Constant Contact are our favorites to use. Most of these email marketing platforms allow you to track how many people are actually opening those email and of those people, how many are clicking on the links and how many people aren’t even taking the time to open your email at all.

Email Marketing is a great way to take advantage of your other current marketing efforts without overwhelming your customers. A few ideas would be to include your blog posts as well as any promotional videos you may have into your emails. Blog posts and videos can easily grab a viewer’s attention if it’s directed towards the right audience. You can also include content from your different social media platforms which can ultimately help you gain more followers on social media.

It’s also important to make sure your email design is something that is cool, sleek and eye-grabbing. Sending the same email template over and over again can get extremely boring extremely quickly, and people will often think its similar content and not take the time to read through what you’re sending. Email design also plays a major role when it comes to formatting. It’s important to make sure that the width and columns are properly adjusted so that it is easy on the eye to read. Including bold titles and colored text allows you to clearly show what the topic of the email is about.

When emails tend to be too content heavy, information is often overlooked and skimmed through. Keeping your content short and to the point has a much better chance of getting read. Same goes for the subject lines. Create a short, catchy title that is sure to grab your audience’s attention. A great way to also keep customers engaged is by personalizing your email. Email personalization makes the customer feel special and we can almost guarantee you will see higher conversion rates.

So, what is the best time to use email marketing? Sending out email blasts is best for announcing a new product or service, exciting news about your company, customer engagement, sales or promotions, customer service and much more. 2016 is the year for email marketing, so start taking advantage of it now!