Frequency and Repetition are the mainstay of any marketing program, especially in attracting repeat customers. Email marketing allows for both of these while also staying at the forefront of your customers’ minds. At TouchSuite, we like an array of email platforms (such as MailChimp, Constant Contact, etc.), but there are a number of email platforms that do just as good of a job.
But what is a big struggle that many businesses face? Coming up with content ideas. Having new, fresh ideas will help form content to relay to your customer base via email. Build excitement, raise awareness and most of all show your customers the benefits and personality of your brand.
Here are some content ideas for the industries we help service:
- Showing images of appetizing food
- Menu updates
- Staff features and highlights
- Drink and food specials
- Community news and involvement
- Other appealing offers
- Before and after pictures
- Stylist features and bios
- Product spotlight
- Salon specials
- Mention other services – wedding parties, events, etc.
- How-To’s and hair care tips
TouchSuite suggests emailing your customers one to three times per week for restaurants and once every two weeks for salons. The frequency and type of information depends on what’s happening for your business at that time. In addition to understanding your customers better, you will be able to supply a steady stream of emails with these fresh content ideas.