Once considered the territory of banks and airports, interactive kiosks are now seen almost everywhere, from restaurants to retail stores. Why are so many businesses looking into kiosks, and how can they improve customer experience?
No matter if a business is providing its customers with a service or a product, self-service kiosks can make the process easier for your customers. For example, a self-ordering kiosk in a restaurant can create a seamless dining experience, from ordering to payment. Guests can customize their orders as they please, and owners can program automated up-sell messages to customers in the store.
Self-ordering kiosks are becoming more common in restaurants and big retail chains, so it’s only a matter of time until they migrate into small businesses. Those who recognize and act on this trend will have the advantage.
Self-Ordering Kiosks Benefit Small Businesses
Initially considered the domain of larger department stores such as Bloomingdale’s and chains restaurants such as Olive Garden, self-ordering kiosks are equally important to small businesses in every vertical. Small businesses have the same goals as national chains: providing goods and services to customers as efficiently and cost-effectively as possible.
Although larger businesses have led the way in adopting self-ordering solutions to these issues, smaller businesses are following suit, finding cost-effective self-ordering kiosk solutions.
Self-Ordering Kiosks Keep Brick-and-Mortar Small Businesses Relevant
A self-ordering kiosk may be able to help keep brick-and-mortar small businesses relevant as e-commerce continues to grow. With e-commerce at their fingertips, consumers will choose convenience when they make their purchases. If a retailer doesn’t provide an exemplary customer experience, including in-store self-ordering options, customers will go elsewhere.
In an era where shoppers have access to a plethora of information, customers expect more from their shopping experience. Self-ordering kiosks provide the perfect complementary service in brick-and-mortar stores. For tech-savvy customers, a strategically placed kiosk gives them the opportunity to find out additional information, check stock at other store locations, and more.
When integrated with a store’s inventory, these systems can quickly answer customer and sales associates questions about colors and sizes. This frees up sales and service representatives, so that they can focus on offering support for more challenging tasks.
POS systems for small businesses can also give customers the convenience of a secure, efficient payment process for their service or product. Rather than spend time waiting in line for a cashier, customers can use the self-service kiosk to pay with cash, credit card, or check.
In an era where the consumers have access to much more information, kiosks can create a better customer experience while also positively impacting the bottom line of small businesses.