Businesses are constantly looking for ways to improve their website’s rankings with proper SEO tags that are aligned with Google’s guidelines. With so much information being published on the web from many SEO “experts”, it is hard for businesses to know what actually helps the website’s rankings and what actually hurts it. A major mistake that many people make is not staying current with Google’s updates and guidelines and leaving their website stagnant with old SEO practices. There are 4 general SEO mistakes that hurt businesses’ websites.
- Keyword stuffing
- Poor meta information structuring
- Manipulating link building
- Failure to update/refresh old or low quality web pages
Keyword Stuffing – It is important to use keyword rich content for your website to help drive organic search results in search engines. However, many people have made the mistake that the more the merrier, this is completely false. Google has updated their spam filters to recognize when websites are exceeding the amount of keyword placement on their web pages, in return penalizing the websites. Additionally, Google can read your site and its content to know whether or not the content actually is readable. If the content on your website is unreadable due to stuffing too many keywords, visitors will not interact with your website and Google will track that to take action.
Poor Meta Information Structuring – There are proper ways and structuring when it comes to developing the meta titles and meta descriptions for a website for Google to read properly. There are also a certain amount of character restrictions for these meta tags. There is a common mistake of meta titles and meta descriptions being way too long and Google therefore does not pay attention to it and it is ignored, leaving your website as big disadvantage. To learn more about Meta tags that Google understands click HERE
Manipulating Link Building – Having links back to your website on 3rd party websites is generally a good SEO practice to help increase the web presence of your businesses’ website. Same thing with the keyword stuffing, some people are mistaken with more the merrier and that is no the necessarily the case here. Google’s spam filters can determine the level of quality the websites your businesses’ website link is placed on to determine if you are spamming the web. Other forms of bad link-building techniques are hiding links in text/images, using automated link-building tools and sneaky redirects.
Failure to Update/Refresh Old or Low Quality Web Pages – There is nothing Google appreciates more than fresh and updated content that can set your website apart from the rest that will positively affect your overall ranking on search engines. Using content from other websites or auto generated content is frowned upon by Google and will negatively hurt your rankings. Some examples of pages with low quality content are:
- Duplicate content (within your website)
- Auto-generated text
- Out of date pages
- Poor grammar
- Broken images
- Poorly structured html tags
- Backlinks that are dead and lead no where
- The primary content on your pages are ads