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Cash advance for online retailers: Online retailers may need a cash advance to finance inventory purchases, marketing campaigns, or website enhancements. Cash advance providers offer quick access to capital by advancing a lump sum, which is then repaid through a percentage of future online sales. This funding solution allows online retailers to maintain cash flow without the pressure of fixed monthly repayments. Business owners should consider the terms of the cash advance and their online store's sales performance to ensure a manageable repayment process.