Businesses are under more pressure than ever before to have positive reviews on their website and social media platforms. According to a survey by Search Engine Land, 72% of consumers trust online reviews as much as personal recommendations from real people. The number of positive and negative reviews a business has on their business directories and social media outlets can make it or break it for a business.
It is important for businesses to be proactive about attaining customer reviews and even the positive ones. Consumers are being more proactive themselves by researching information about different companies online through tons of different business directories such as Yelp.com and also social media outlets such as Facebook.com. They are researching these things in order to help them decide where to purchase a product or service. Now that information between consumers can be shared and viewed easily by the tools given to them with today’s technology, the pressure of making a great first impression for every new customer is crucial now more than ever.
Below are 3 additional statistics about consumers and research on reviews:
- 85% of consumers said they read up to 10 reviews
- 72% of consumers say that positive reviews make them trust a local business more
- 88% of consumers say they trust online reviews as much as personal recommendations
So how is a business supposed to run their day to day operations and manage customer reviews and feedback? The solution is simple with TouchSuite’s Reputation Management services. TouchSuite offers automated customer review campaigns, comprehensive review tracking and review alerts. We provide business owners with the tools and resources to be proactive with maintaining customer reviews and feedback, in real time. A review stream will automatically publish your latest and greatest reviews to your website and social media profiles.
Here’s what you get with TouchSuite’s Reputation Management Services
- Review portal for your customers
- Review Button for your Website
- Streaming Review Widget
- Monthly Reporting
- Alerts on New Reviews
- Portal Access to Upload Names to Send Review Request
- Ability to Offer Incentives and Promotions for Reviews
Source: Search Engine Land