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What does your Website say about your Online Presence?

When it comes to getting found online the most important asset a business has is their business website. Some people may ask the question “what about a SEO strategy, isn’t that how a business gets found?”. The answer is yes their SEO strategy is important and the most crucial part of that strategy is their website and how it is set up.

The two things to keep in mind when creating, reviewing or re-designing a website is customer experience and following the search engine guidelines. If these two things can be accomplished, then the website will most likely have a strong presence on the internet. However, that is easier said than done because there are many factors that go into accomplishing this. Below are two list, one is a list of technical aspects search engines are looking for within a website and the second list are things that will increase the customers user experience.

Search Engine Guidelines: (just naming a few)

  • Mobile optimization
  • Meta titles
  • Meta descriptions
  • Site mapping
  • Site speed
  • Site security
  • Site structure
  • Content availability

Customer Experience:

  • Original content
  • Relative content
  • Quality content
  • Site speed
  • Site security
  • Easy of navigation

Keep in mind that this is only one part of getting your website found on the internet. SEO has many moving parts and is always changing, but if you keep the customer and search engine on the forefront when making any changes or updates, your website should be OK!

 

 

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