Quick-service restaurants are leading the charge when it comes to order and pay technology. Most people don’t fly or check into a hotel every day, or even every week or month, but they do eat in a fast casual or fast food restaurant much more often.
Despite heavy hitters such as McDonald’s, Panera Bread, and Starbucks, the self-ordering movement is still in the beginning stages. Most restaurants have not yet invested in digital kiosk technology, but many of them are probably considering it. Those who are seriously considering adopting this technology can learn from those who already have.
Why Small Chains and Single-Location Restaurants Should Consider Self-Ordering Kiosks
National brands with thousands of locations, small chains with a few locations, and even restaurants with one location get the same benefits and enhanced customer experience from a self-ordering kiosk. These include increased order accuracy, increased sales, shorter wait times, and streamlined labor duties.
Although some national chains have already rolled out kiosks and have extensive plans for the next few years, medium and smaller chains and restaurants are expected to follow suit. Many smaller chains and single-location restaurants have been hesitant to jump on the trend. One reason for this has been the expense associated with adopting the technology.
However, the return on investment is significant when you consider a decrease in material costs and upkeep over time. Most restaurants that adopt self-service kiosks see a significant increase in sales, further reducing the time it takes for the technology to pay for itself.
Affordable Self-Ordering Option for Small Chains and Single Locations
When considering investing in self-service kiosk technology, look for one that integrates with your POS system. A self-ordering kiosk like GRUBBRR is ideal for smaller businesses. GRUBBRR provides an affordable solution with all the bells and whistles a quick service restaurant needs. You get feature such as:
- Integration with your POS software.
- Affordable option for small to mid-sized businesses.
- Easy to use and customizable to your restaurant.
- Easy implementation includes hardware, software, and customer support.
- Secure hardware and software.
Many smaller chains fear adding a self-ordering kiosk, thinking it will dehumanize the customer experience. However, you can actually enhance the experience with improved customer service, shorter lines and wait times, and increased checks, just as the bigger chains do. Employees are freed-up to perform other customer-facing duties such as helping with kiosk orders, refilling drinks, and delivering food, all of which increases customer satisfaction.
What to Think About When Considering a Self-Ordering Kiosk
There’s a lot to think about when considering adopting a self-ordering kiosk. Things to consider when evaluating whether or not you should switch to self-service kiosk technology includes:
- Initial investment and long-term costs.
- When is the right time to deploy self-service technology.
- Ensuring that the technology integrates seamlessly with existing systems such as merchant services, POS, mobile ordering apps, and loyalty/rewards programs.
- Digital display of menus and brand to enhance the guest experience.
- Think strategically for five to 10 years and beyond.
Self-ordering kiosks are destined to become quick-service restaurant mainstays, and in order to remain competitive, even smaller chains will need to invest to keep up. By staying ahead of the technological curve, your business can stay ahead in the marketplace.