4 Survival Tactics: How Small Companies Should Navigate Crisis

In times of crisis, small businesses face unique challenges that can threaten their survival. Whether dealing with economic downturns, natural disasters, or global pandemics, it's crucial for small companies to implement effective survival tactics to weather the storm and emerge stronger on the other side. Here are four essential strategies for navigating crisis:

1. Prioritize Cash Flow Management

During times of crisis, cash flow becomes the lifeblood of small businesses. It's imperative for companies to closely monitor their cash flow and implement proactive measures to preserve liquidity. This may include renegotiating payment terms with suppliers, reducing discretionary spending, and optimizing inventory management to minimize holding costs. Additionally, exploring alternative sources of funding, such as government assistance programs or emergency loans, can provide much-needed financial support during challenging times.

2. Adapt and Innovate

In times of crisis, agility and adaptability are key survival traits for small businesses. Companies must be willing to pivot their strategies, products, and services to meet evolving customer needs and market demands. Embracing innovation and exploring new business models, such as e-commerce or virtual offerings, can help small companies stay relevant and competitive in a rapidly changing landscape. By leveraging technology and creativity, businesses can identify new opportunities for growth and differentiation amidst adversity.

3. Communicate Transparently

Effective communication is essential for maintaining trust and confidence during a crisis. Small businesses should be transparent and proactive in their communication efforts, keeping stakeholders informed about the company's response plans, operational changes, and any challenges or uncertainties they may be facing. Clear and honest communication fosters goodwill and loyalty among customers, employees, suppliers, and other stakeholders, helping to mitigate potential reputational damage and maintain strong relationships amidst uncertainty.

4. Focus on Customer Experience

In times of crisis, customer experience becomes paramount for small businesses. Companies must prioritize customer satisfaction and retention by delivering exceptional service and support. This may involve implementing flexible return policies, offering discounts or incentives to loyal customers, and providing personalized assistance to address customer concerns or inquiries promptly. By prioritizing the needs and preferences of their customers, small businesses can strengthen customer loyalty and build lasting relationships that endure beyond the crisis.

Navigating a crisis demands that small companies adopt strategic survival tactics that prioritize cash flow management, adaptability, transparent communication, and customer experience. By implementing these essential strategies, small businesses can effectively navigate challenges, overcome obstacles, and emerge resiliently from crisis situations. Through agility, innovation, and a customer-centric approach, small companies can not only survive but thrive in the face of adversity. And for those seeking reliable payment processing solutions to bolster their financial stability, TouchSuite stands ready to provide tailored assistance.


  • Jonathan Bomser

    Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com

    Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.