In the world of e-commerce, shopping cart conversions are the lifeblood of any online business. A high conversion rate means more sales and revenue, while a low conversion rate can lead to lost profits and missed opportunities. There are many factors that can affect shopping cart conversions, but some of the most important include: free shipping, variety of payment options, precise product descriptions, optimized for mobile, and social proof.
Free or Affordable Shipping
One of the biggest incentives you can offer customers to complete their purchase is free shipping. In fact, a study by Baymard Institute found that 55% of online shoppers abandon their carts due to unexpected shipping costs. Offering free shipping can help to remove this barrier and encourage customers to follow through with their purchase.
There are a few different ways to offer free shipping. One option is to offer free shipping on all orders over a certain amount. This is a great way to encourage customers to add more items to their carts and increase their overall order value. Another option is to offer free shipping on specific items or categories. This can be a good way to promote certain products or clear out inventory.
Variety of Payment Options
Another important factor that can affect shopping cart conversions is the variety of payment options you offer. Customers want to be able to pay for their purchases in the way that is most convenient for them. If you do not offer their preferred payment method, they may abandon their cart and go to a competitor who does.
Some of the most popular payment options include credit cards, debit cards, PayPal, and Apple Pay. You should also consider offering alternative payment methods, such as store credit or gift cards.
Precise Product Descriptions
Your product descriptions play a vital role in convincing customers to add items to their carts. They should be clear, concise, and informative. Customers should be able to easily find the information they need to make a decision about whether or not to buy your product.
When writing your product descriptions, be sure to highlight the benefits of your product and why customers need it. You should also use strong keywords that will help your products rank higher in search results.
Optimized for Mobile
With the increasing popularity of mobile devices, it is more important than ever to ensure that your website and checkout process are optimized for mobile. Customers should be able to easily browse your products and complete their purchase on any device.
There are a few things you can do to optimize your website for mobile. First, make sure your website is responsive, so it can automatically adjust to the size of any screen. You should also use large, easy-to-read fonts and avoid using pop-ups or other intrusive elements.
Social Proof
Social proof is a powerful way to influence customer behavior. When customers see that other people are buying and enjoying your products, they are more likely to trust your brand and make a purchase themselves.
There are a few different ways to use social proof on your website. One option is to display customer reviews. You can also feature testimonials from satisfied customers or showcase your social media following.
By following these tips, you can increase your shopping cart conversions and boost your online sales.
Author
Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com
Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.
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