7 Hacks to Skyrocket Your Online Sales in Your E-commerce Store

In today's digital age, the eCommerce landscape is rapidly evolving, and businesses must adapt to stay ahead of the competition. Whether you're a seasoned entrepreneur or a newcomer to the online marketplace, implementing effective strategies can propel your eCommerce store to new heights. In this article, we'll explore seven hacks that can skyrocket your sales and help you achieve unprecedented success.

Hack #1: Prioritize User Experience

The key to a thriving eCommerce business lies in providing an exceptional user experience. Every step of the customer journey should be optimized for a seamless, enjoyable, and intuitive experience. From website design and navigation to product descriptions and checkout processes, every aspect should be meticulously crafted with the user in mind.

Ensure that your website or mobile app loads quickly, as modern consumers have a low attention span and expect instantaneous access to information and products. Implement personalization techniques by leveraging data insights to suggest relevant products based on browsing history, purchases, or other criteria. Incorporating artificial intelligence (AI) can further enhance the user experience by providing tailored recommendations and assistance.

Furthermore, robust and responsive customer support is crucial in building trust and fostering long-term customer loyalty. Offer multiple support channels, such as live chat, chatbots, prompt email responses, an easy ticket system, a comprehensive FAQ page, and accessible phone support. Demonstrating a genuine commitment to addressing customer concerns and providing e-commerce solutions can set your business apart from competitors.

Hack #2: Harness the Power of Email Marketing

Email marketing remains a potent tool for driving eCommerce sales. By segmenting your customer base based on preferences and behavior, you can craft personalized email campaigns that resonate with your target audience, resulting in higher conversion rates and engagement levels.

Crafting captivating subject lines and concise, relevant email content can motivate customers to click through and make a purchase. Leverage email marketing automation to send targeted emails triggered by customer actions, such as abandoned carts or past purchases. Encourage customers to share reviews or provide feedback through email campaigns, as positive reviews can establish trust and lead to increased sales over time.

Optimize your emails for mobile devices to ensure a seamless experience across all platforms. Remember, a well-executed email marketing strategy can yield substantial returns on investment and drive sustained growth for your eCommerce business.

Hack #3: Leverage Social Media Effectively

Social media has revolutionized the way businesses connect with their target audiences. Platforms like Instagram, Facebook, and Pinterest offer cost-effective and far-reaching opportunities to promote your products and services.

Create compelling visual content, such as attractive images or engaging videos, that resonates with your target demographic. Interact with your audience by promptly responding to comments, addressing positive and negative feedback, and fostering a sense of community around your brand.

Collaborate with influential personalities or brands in your niche to tap into their dedicated follower base and expand your reach. Integrate user-generated content into your social media presence to humanize your brand and promote authenticity.

Hack #4: Implement Strategic Giveaways

Organizing thoughtful giveaways can be an effective tactic to attract new visitors to your online store and enhance brand recognition. By offering enticing prizes or discounts aligned with your target audience's interests, you can incentivize participation and potentially convert participants into loyal customers.

Promote your giveaway across various platforms, such as social media and email newsletters, and consider collaborating with influencers to broaden your reach. Clearly define the rules and objectives of your giveaway campaign, whether it's generating leads, increasing sales, or driving website traffic.

Monitor relevant metrics like website traffic, engagement levels, and conversions to evaluate the impact of your giveaway strategy. Continuously refine your approach based on the insights gathered to maximize the effectiveness of future campaigns.

Hack #5: Boost Online Visibility through SEO

Search engine optimization (SEO) is a crucial component of enhancing your eCommerce business's online visibility and attracting organic traffic to your website. Begin by conducting thorough keyword research to identify the terms and phrases your target audience is searching for.

Optimize your website content, including product descriptions, blog posts, and landing pages, with these keywords to improve search engine rankings. Develop high-quality, valuable content that captivates your audience while incorporating relevant keywords.

Pursue backlink opportunities from reputable websites within your industry, as backlinks signal to search engines that your site is trustworthy and authoritative. Utilize SEO tools to track important metrics like organic traffic, bounce rates, and conversion rates, enabling you to refine your strategies for better outcomes continually.

Hack #6: Embrace Multi-Channel Marketing

While social media has transformed how businesses connect with their audiences, the importance of multi-channel and omni-channel marketing cannot be overlooked. By utilizing multiple channels, such as social media, email, websites, and physical stores, you can offer customers a seamless and consistent shopping experience throughout their purchasing journey.

Maintain consistent messaging, branding, and promotions across all channels to reinforce your brand identity and foster customer trust. Leverage data analytics to monitor customer behavior and preferences across channels, enabling you to craft targeted marketing strategies for improved engagement and conversion rates.

Implement an omnichannel approach to deliver a unified shopping experience, connecting online interactions with in-store experiences. This comprehensive approach nurtures long-term customer relationships and boosts sales by providing a cohesive and personalized journey.

Hack #7: Optimize for Mobile Devices

Mobile optimization is no longer an option but a necessity in the eCommerce landscape. With a significant portion of online purchases occurring on mobile devices, ensuring your website is mobile-friendly and optimized for smartphones is crucial.

Prioritize fast loading times, intuitive navigation, and clear call-to-action buttons that prompt users to take action. A seamless mobile experience increases the likelihood of customers finding what they want and completing purchases effortlessly.

Additionally, search engines prioritize mobile-responsive websites in their rankings, making mobile optimization not only a user experience enhancement but also a strategic move for better online visibility and discoverability.

Implementing these seven hacks can revolutionize your eCommerce store and propel your online sales to new heights. By prioritizing user experience, leveraging email marketing, harnessing social media, implementing strategic giveaways, boosting online visibility through SEO, embracing multi-channel marketing, and optimizing for mobile devices, you can create a winning formula for success. Remember, continuous improvement and adaptation are key in the ever-evolving eCommerce landscape. Stay updated with the latest trends and technologies, and consider utilizing powerful eCommerce solutions like TouchSuite to streamline your operations and provide a seamless shopping experience for your customers.


  • Jonathan Bomser

    Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com

    Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.