7 Tips for Promoting Your Restaurant and Attracting Customers on Facebook

In today's digital age, social media platforms like Facebook offer invaluable opportunities for restaurants to connect with their target audience, boost brand awareness, and attract customers. With its extensive user base and powerful advertising tools, Facebook can be a game-changer for restaurant marketing strategies. This article will explore seven effective tips for leveraging Facebook to promote your restaurant business and attract more customers.

1. Create Compelling Visual Content

Visual content is king on social media, and for restaurants, enticing food photos can be a powerful marketing tool. Share high-quality images of your delicious dishes, vibrant ambiance, and friendly staff to showcase what sets your restaurant apart. Use professional photography or user-generated content to highlight the unique dining experience your establishment offers. Incorporate behind-the-scenes glimpses, such as chefs in action or the restaurant's atmosphere, to add authenticity and personality to your Facebook page. Additionally, consider creating short videos showcasing your restaurant's ambiance or cooking process to engage your audience further.

2. Engage with Your Audience

Building meaningful relationships with your Facebook audience is essential for fostering customer loyalty and attracting new patrons. Respond promptly to comments, messages, and reviews to show that you value customer feedback and are attentive to their needs. Encourage user-generated content by running photo contests, asking for feedback, or inviting customers to share their dining experiences. Engaging with your audience creates a sense of community and encourages word-of-mouth marketing, which can drive more customers to your restaurant. Moreover, consider hosting live Q&A sessions or behind-the-scenes tours to interact with your audience in real-time and humanize your brand.

3. Utilize Facebook Ads

Facebook's advertising platform provides robust targeting options that allow you to reach potential customers based on their demographics, interests, and behaviors. Invest in targeted Facebook ads to promote special offers, events, or new menu items to specific audience segments. Experiment with different ad formats, such as carousel ads showcasing multiple dishes or video ads highlighting your restaurant's ambiance. Monitor ad performance regularly and adjust your targeting and messaging based on the results to maximize your advertising ROI. Additionally, consider using Facebook Pixel to track conversions and retarget users who have interacted with your website or previous ads to increase conversions.

4. Showcase Customer Reviews and Testimonials

Positive reviews and testimonials from satisfied customers can significantly influence others' dining decisions. Showcase glowing reviews and testimonials prominently on your Facebook page to build trust and credibility with potential customers. Encourage satisfied patrons to leave reviews on your page or share their experiences on social media by offering incentives or discounts. Respond graciously to both positive and negative reviews, demonstrating your commitment to customer satisfaction and continuous improvement. Additionally, consider featuring user-generated content, such as customer photos and videos, alongside positive reviews to add authenticity and social proof to your brand's reputation.

5. Promote Special Events and Offers

Use Facebook to promote special events, promotions, and offers to attract customers and drive foot traffic to your restaurant. Create Facebook events for special occasions like holiday celebrations, live music nights, or themed dining experiences to generate excitement and anticipation. Share exclusive discounts, happy hour specials, or limited-time menu items to incentivize customers to visit your restaurant. Leverage Facebook's event promotion features and targeted advertising to reach your desired audience and maximize event attendance. Additionally, consider partnering with local influencers or food bloggers to co-host events or promote special offers to expand your reach and attract new customers.

6. Optimize Your Facebook Page

Ensure that your Facebook page is fully optimized to provide potential customers with essential information about your restaurant. Complete your profile with accurate contact details, including your address, phone number, and hours of operation. Use keywords related to your cuisine, location, and dining experience in your page's description and content to improve search visibility. Regularly update your page with fresh content, including menu updates, promotions, and upcoming events, to keep followers engaged and informed. Additionally, consider adding a call-to-action button, such as "Book Now" or "Order Online," to encourage visitors to take action directly from your Facebook page.

7. Encourage Online Reservations and Orders

Streamline the dining experience for your customers by offering online reservations and ordering options directly through your Facebook page. Integrate a reservation or online ordering system with your Facebook page to make it convenient for customers to book tables or place orders without leaving the platform. Highlight the availability of online reservations and orders in your posts and ads to encourage more customers to take advantage of these convenient options. Additionally, consider offering exclusive perks or discounts for customers who book reservations or place orders through your Facebook page to incentivize their use.

By implementing these seven tips, restaurants can harness the power of Facebook to effectively promote their business, attract new customers, and drive revenue growth. Whether through compelling visual content, engaging with your audience, or leveraging targeted advertising, Facebook offers a wealth of opportunities for restaurants to thrive in today's competitive market.

Ready to take your restaurant's online presence to the next level? Discover how TouchSuite can help you streamline payment processing and enhance the customer experience with seamless credit card acceptance and merchant processing solutions. Visit us today to learn more about our tailored solutions for restaurants and hospitality businesses.


  • Jonathan Bomser

    Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com

    Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.