Boosting Sales: 7 Psychological Tricks Every Business Should Know

In today's competitive business landscape, understanding the psychological factors that influence consumer behavior is crucial for success. By leveraging proven psychological tricks, businesses can effectively engage with their target audience, boost sales, and build a loyal customer base. In this article, we will explore seven powerful psychological strategies that businesses can employ to drive growth and increase customer retention.

Social Proof

Social proof, a potent psychological principle, exerts a profound influence on consumer behavior by leveraging the innate tendency of individuals to follow the crowd. When prospective customers witness others endorsing a product or service through positive reviews, testimonials, or recommendations, they are more inclined to trust and favorably perceive it. These endorsements serve as compelling social proof, instilling confidence and reducing perceived risk in the minds of potential buyers. By actively soliciting and showcasing customer feedback, businesses can harness the power of social proof to bolster their credibility, enhance brand reputation, and attract new customers. Ultimately, leveraging social proof not only fosters trust and loyalty among existing clientele but also serves as a persuasive tool for expanding customer reach and driving sustained business growth.


The allure of exclusivity capitalizes on individuals' inherent yearning to feel esteemed and distinct. Businesses can cultivate this sentiment by providing exclusive access, memberships, or limited-time offers, thereby instilling a sense of privilege and exclusivity among customers. This psychological tactic not only engenders a stronger emotional bond with the brand but also fosters enduring customer loyalty. Whether manifested through VIP programs, exclusive previews of new products, or personalized services, leveraging exclusivity enables businesses to make customers feel uniquely valued and appreciated. By tapping into this fundamental human desire for exclusivity, businesses can forge deeper connections with their clientele, driving sustained engagement and loyalty over time.

Scarcity Principle

The scarcity principle capitalizes on the innate fear of missing out (FOMO), compelling consumers to take immediate action in response to limited availability or time-sensitive offers. Whether it's a product with limited stock or a promotion with a fixed duration, the perception of scarcity instills a sense of urgency, prompting customers to make purchase decisions swiftly for fear of losing out on a valuable opportunity. By leveraging scarcity, businesses can stimulate heightened interest and drive sales by creating a sense of urgency that motivates consumers to act promptly. This tactic exploits the psychological phenomenon of scarcity, effectively tapping into consumers' desire to secure exclusive or rare items, thereby driving increased engagement and conversion rates.

Free Trial Offers

Offering free trial periods is a potent psychological tactic that capitalizes on individuals' innate curiosity and desire to explore new opportunities. By providing potential customers with the opportunity to experience the value of a product or service firsthand, businesses can significantly enhance the likelihood of conversion to paid subscriptions or purchases. Free trials serve as a powerful tool for building trust and confidence in the offering, as customers can assess its quality and suitability for their needs without financial commitment. Moreover, the principle of reciprocity comes into play, as recipients of free trials often feel a sense of obligation to reciprocate the perceived favor by transitioning to paid customers. Ultimately, free trials serve as a mutually beneficial strategy that not only increases customer acquisition but also fosters long-term loyalty and satisfaction.

Incentives and Giveaways

Incentives and giveaways represent potent psychological tools that hold the capacity to drive customer engagement and foster loyalty towards a brand. Through the provision of rewards, discounts, or special gifts, businesses can establish a favorable association with their brand, motivating customers to take action. Whether it involves offering exclusive discounts to loyal patrons, implementing referral programs, or hosting social media contests, these incentives leverage the reciprocity principle. This principle dictates that individuals feel compelled to reciprocate the value they receive, whether it be through making purchases or advocating for the brand. By strategically employing incentives and giveaways, businesses not only stimulate immediate customer interaction but also cultivate enduring relationships, resulting in heightened customer loyalty and advocacy over time.

Odd-Even Pricing Tactic

The odd-even pricing tactic capitalizes on subtle psychological nuances to shape consumer perceptions of value. Prices ending in odd numbers, such as $9.99 instead of a rounded $10, create the illusion of a lower cost, which can be more enticing to customers. This pricing strategy exploits cognitive biases in how our brains process numerical information and perceive value, ultimately influencing purchasing decisions. By strategically employing odd-even pricing, businesses can optimize their pricing strategies to maximize sales volume and revenue. This tactic is particularly effective in retail environments where small differences in price perception can significantly impact consumer behavior, ultimately contributing to the overall success of the business.

Power of Storytelling

The utilization of storytelling as a psychological technique empowers businesses to forge emotional connections with their target audience. Through the creation of compelling narratives that resonate with customers' interests, values, and aspirations, businesses can evoke profound emotions and establish a memorable brand experience. Storytelling serves to humanize the brand, rendering it relatable and fostering a deeper connection with customers by providing a glimpse into its values and ethos. Whether through the sharing of brand milestones, customer success stories, or the transformative impact of the business's products or services, storytelling has the capacity to captivate and engage customers on a profound level, thereby cultivating increased brand loyalty and advocacy. This approach transcends traditional marketing tactics by offering consumers a narrative they can personally connect with, ultimately solidifying the bond between the brand and its audience.

Incorporating these seven psychological tricks into your business strategies can have a profound impact on sales and customer retention. By leveraging social proof, exclusivity, scarcity, free trials, incentives, odd-even pricing, and the power of storytelling, businesses can effectively influence consumer behavior, build trust, and create meaningful connections with their target audience. To enhance these strategies and propel business expansion, contemplate harnessing Touchsuite, a comprehensive business solution from a leading merchant and payment processing provider.


  • Jonathan Bomser

    Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com

    Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.