In the ever-evolving landscape of business and commerce, payment processing remains a crucial aspect of any enterprise. The COVID-19 pandemic accelerated the shift towards digital payments, emphasizing the importance of merchant account processing and the ability to accept credit cards securely and efficiently. In Canada, a nation known for its strong economy and diverse business landscape, understanding the nuances of payment processing is essential for building a successful business the right way.
Payment Processing in Canada: An Overview
Canada, often seen as a global leader in embracing technology and innovation, has been quick to adapt to modern payment processing solutions. With a population that values convenience and security, businesses in the Great White North have had to ensure they meet these evolving expectations.
Merchant account processing, a foundational element of payment acceptance, has seen significant growth in Canada. This service allows businesses to accept credit cards, ensuring a seamless and secure transaction process for customers. Whether you're a brick-and-mortar store, an e-commerce site, or a service-based business, having a reliable merchant account is paramount.
The After-Effects of COVID-19 on Payment Processing
The COVID-19 pandemic, which caused widespread economic disruptions, forced businesses to rethink their payment processing strategies. In Canada, the effects were felt across various industries, pushing businesses to adapt quickly to survive. Here are some key after-effects:
- Contactless Payments Surge: With hygiene concerns at the forefront, contactless payments and mobile wallets gained popularity. Canadians turned to tap-and-go payments, emphasizing the importance of providing these options to customers.
- E-commerce Boom: E-commerce experienced a significant surge as people stayed home. Businesses had to enhance their online payment processing capabilities to meet the growing demand.
- Security Remains Paramount: As digital transactions increased, so did the importance of robust security measures. Canadians expect their payment data to be handled with the utmost care, making secure payment processing an absolute necessity.
- Support for Small Businesses: Government initiatives and support programs helped small businesses, but they also emphasized the need for accessible and affordable payment processing solutions to sustain and grow.
Building a Business the Right Way: Payment Processing Edition
In a post-COVID world, businesses looking to thrive in Canada need to focus on building a solid foundation for payment processing. Here are some crucial steps:
- Choose the Right Payment Processor: Select a payment processor or merchant service provider that aligns with your business needs. Look for one that offers competitive rates, excellent customer support, and a variety of payment options to cater to your customers.
- Prioritize Security: Security is non-negotiable. Ensure your payment processing system is compliant with industry standards and invest in measures to protect customer data. In Canada, the Payment Card Industry Data Security Standard (PCI DSS) is a fundamental requirement.
- Seamless Integration: Whether you operate online, in-store, or both, your payment processing system should seamlessly integrate with your existing operations. This ensures a smooth experience for both you and your customers.
- Stay Informed: Payment processing is a dynamic field. Stay updated on industry trends and technological advancements. Being aware of emerging payment options and consumer preferences can give your business an edge.
- Customer-Centric Approach: Put the customer at the center of your payment processing strategy. Offer multiple payment options to cater to their preferences, whether it's credit cards, mobile wallets, or even emerging payment technologies.
So, if you're looking to accept credit cards, remember that a robust merchant account processing system is your gateway to success in the modern Canadian business environment. Embrace change, prioritize security, and always put your customers first.
Author
Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com
Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.
Recent Posts