The rise of telemedicine, the delivery of healthcare services remotely, has had a profound impact on the merchant
processing industry. In this article, we delve into the interconnected growth of telemedicine and merchant processing,
examining their impact on key industries such as e-commerce, telemedicine, and nutraceuticals.
Telemedicine: Expanding Healthcare Accessibility
Telemedicine has revolutionized healthcare delivery, making it more accessible, convenient, and cost-effective for
patients. By enabling remote consultations, telemedicine has expanded healthcare reach to underserved areas,
reducing geographical barriers and wait times.
Merchant Processing: Facilitating Seamless Telemedicine Payments
The growth of telemedicine has created a surge in demand for efficient and secure payment processing solutions.
Merchant processors have responded by developing specialized platforms that cater to the unique payment needs of
telemedicine providers. These platforms offer features such as:
Integrated billing and payment gateways
Patient data security and privacy compliance
Support for multiple payment methods and currencies
Impact on E-commerce
Telemedicine has had a significant impact on e-commerce, particularly in the telehealth and nutraceutical sectors.
Online retailers of nutraceuticals have integrated telemedicine consultations into their platforms, offering customers
personalized recommendations and expert advice. Moreover, telemedicine has enabled e-commerce retailers to expand their
product offerings to include telemedicine services, such as mental health counseling and chronic disease management.
Growth in Telemedicine
The growth of telemedicine has been driven by several factors, including:
Technological advancements
Government initiatives
Increased consumer demand for convenience and accessibility
Telemedicine is expected to continue its rapid growth in the coming years, driven by the increasing adoption of
smartphones and wearable devices, advancements in artificial intelligence, and the expansion of telehealth insurance
coverage.
Opportunities for Emerging Markets
Telemedicine and merchant processing offer significant opportunities for emerging markets. In regions with limited
access to healthcare infrastructure, telemedicine can bridge the gap by providing remote consultations and specialized
care. Merchant processors can play a crucial role in facilitating payment transactions and ensuring the financial
viability of telemedicine services in these markets.
Author
Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com
Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.
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