If you have found yourself thinking, “I would love to have an event at my vapor store” but you feel it would be too overwhelming or difficult to plan, don’t worry, planning and hosting a vapor event can go quite smoothly with just a little bit of planning and promotion.
Why Host an Event at My Store?
There are a number of benefits to hosting a vaping event. If you are wondering how you can increase business flow to your vapor store, an event is a great way to do that. Not only that, but an event can increase awareness about vaping and help build the vape community.
How Do I Promote an Event at My Vape Shop?
This is part of the early planning process. You want to get the word out about your event if you want it to be successful. If you have an email list, you will want to start talking about your event in advance and letting people know about the event. Starting a Facebook page for the event is also a good way to promote it and get people talking about it in the online community.
Hopefully you also have a blog or online newsletter for your shop. These are powerful marketing tools that you can use in order to stay in contact with your customers. Let them know about the event and encourage them to bring a friend, perhaps someone who is interested or curious about vaping.
What Makes a Successful Vaping Event?
The most important element of your event is the people. Of course, you will want to be prepared with plenty of samples, merchandise and a friendly atmosphere. Snacks and refreshments are a good idea, too.
Incorporating some type of entertainment is also a great idea. You may want to bring in a live band, set up karaoke or something fun for people to do to help bring your event to life. Here are some other tips that can help your event be the best it can be:
- Contact vendors to let them know you are hosting an event. They may want to pitch in with some promotional gear or samples.
- Be sure you have enough of everything. This sounds obvious, but it is crucial.
- Generate excitement with giveaway and contest. People love contests. You can also use this as a promotional tool to bring awareness to your event. For example, you can have a Facebook contest to help get more likes and page views which can help increase attendance at the event.
- Relax and have a good time! You will most likely want to host vapor events on a regular basis. Your first one doesn’t have to be perfect. Just make sure that you have plenty of product and a fun atmosphere and it’s bound to be successful!
Remember that promotion is an important part of making your even successful. Use social media, email marketing and your blog to let people know. You may want to cross-promote your event with other businesses as well. Your event should promote awareness of the e-cigarette culture and the benefits of vaping, but above all else, it should be a fun and social community event.