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Maximizing Sales with Social Media

In an article by smallbiztrends.com, it discusses the power and effectiveness of increasing online sales for your business through social media outlets. Social media outlets such as Facebook and Pinterest have been transforming the way businesses can market their products and services online to reach a higher volume of online shopping users. Social media platforms have been making their sites and apps much more eCommerce-friendly to make it easier for users to make impulse purchases while browsing the web. According to the Internet Retailer’s Social Media 500 report, the top 500 retailers earned $3.3 billion from social shopping in 2014, a 26 percent increase over 2013, well ahead of the average 16 percent growth rate for eCommerce. It is expected that the number of the percent increase of social media shopping will continue to increase significantly for 2016.

The top 3 social media outlets to pay attention to for increasing sales for your business over social media are:

  1. Pinterest
  2. Instagram
  3. Facebook

It will be very important and crucial for small business to big name brands to get on board with social media advertising for sales and building brand loyalty with customers in 2016. Social media commerce is not only effective but, also a relatively cheap advertising solution for business with small budgets that want to reach high visibility. To read the full article, click HERE.

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