Preauthorization charges play a crucial role in securing high-dollar transactions for merchants, facilitating smooth credit card processing. In situations where the final transaction amount is uncertain at the time of sale or when a merchant seeks assurance regarding a customer's financial capability, a preauthorization charge becomes instrumental.
Understanding Preauthorization Payments
A preauthorization charge allows a merchant to estimate the final cost of a product or service and request the customer's bank or card issuer to place a temporary hold on that amount in their account. Typically lasting seven days or less, this hold ensures the availability of funds for the transaction.
How Does a Preauthorization Charge Work?
While all credit card transactions involve authorization, capturing, and settling the transaction are separate steps. Although these processes seem immediate to consumers, the backend settlement takes 24-48 hours. In cases where the final amount is unknown, the card networks and issuing banks collaborate to verify fund availability, placing an authorization hold to secure the funds until the transaction is finalized.
Businesses that Benefit from Preauthorizing Credit Cards
Preauthorization charges serve as a protective measure for merchants, particularly in industries with high-value items, extended shipment periods, or products deemed high-risk. Additionally, businesses aiming to mitigate chargebacks find preauthorization beneficial.
1. Hotel Incidentals - Credit Card Processing for Hotels : Hotels commonly use preauthorization charges for incidental expenses, covering anything from mini-bar purchases to unexpected room service cleanup costs. This proactive step protects against potential losses, ensuring a smooth credit card processing experience for the merchant.
2.Rental Car Agencies - Merchant Processing for Car Rentals : Rental car companies employ authorization holds to cover expenses such as gas refills and potential damages, safeguarding against significant risks associated with car rentals. This approach contributes to efficient merchant processing, particularly in the high-risk sector.
3.Gas Stations - Credit Card Payment Gateway for Gas Stations : Gas stations utilize preauthorization holds to ensure customers have adequate funds to cover their gas purchases, helping mitigate potential losses. By implementing this credit card processing strategy, gas stations secure transactions and reduce the risk of chargebacks.
4.Restaurants - Merchant Accounts for Restaurants : Restaurants, especially those offering sit-down services, often employ preauthorization charges to account for tips, providing flexibility in finalizing transaction amounts. This merchant processing strategy helps prevent revenue loss and creates a seamless payment gateway experience for both merchants and customers.
5.Healthcare - High-Risk Merchant Account for Healthcare Providers : The healthcare industry may use preauthorization charges to secure funds from patients, particularly when dealing with complex billing scenarios and uncertain final prices. This approach ensures a reliable payment gateway for healthcare providers, minimizing financial uncertainties.
Challenges and Consumer Perspectives on Preauthorization Charges
For consumers, preauthorization charges can pose challenges, especially for those living paycheck to paycheck. Limited immediate access to funds can create inconveniences, leading to negative perceptions of merchants. Clear communication about preauthorization amounts and timelines, along with thoughtful consideration of charge amounts, can mitigate customer frustration.
Benefits of Preauthorization Charges
Apart from reducing chargebacks, preauthorization charges serve as proof of purchase, providing merchants with evidence that customers willingly authorized the payment. Additionally, they act as a fraud prevention tool, allowing merchants to review transactions manually and ensure legitimacy.
Can You Cancel a Preauthorization Charge?
While merchants can cancel preauthorization charges at any time, customers must contact the merchant to initiate the removal of the hold. This ensures a secure and transparent process for both parties.
Preauthorization charges are a valuable tool for merchants to ensure customer funds' availability, especially in industries where final transaction amounts are uncertain. Beyond their role in preventing chargebacks, preauthorization charges contribute to fraud prevention and serve as evidence of customer-initiated transactions. Implementing these credit card processing strategies enhances the overall payment gateway experience, providing security for merchants and customers alike.
Author
Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com
Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.
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