Google has recently updated their information for how to improve your local rankings on Google. A new feature that Google has introduced for local searches on the mobile is the introduction to filters. Google has introduced filters in the Google Maps results section to provide the most relevant information that the viewer is looking for. Examples of some of the filters that will be displayed in the maps section when searching for “Italian restaurant” are “Open Now”, “Top Rated”, “Cheap” and “Upscale”.
Here are a couple of pointers to maximize your Google My Business local results:
- Enter Complete Data – Local results favor the most relevant results for each search, and businesses with complete and accurate information makes it easy for Google to match the business with the right searches.
- Verify Your Location(s) – Verifying your business location(s) is CRUCIAL to have the best opportunity to appear across Google products such as Maps and Search.
- Keep Your Hours Accurate – Entering and updating business hours, including holidays, will give potential customers the confidence to travel to your location, knowing it is open.
- Manage and Respond To Reviews – Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.
- Add Photos – Adding photos to your listings shows people your goods and services, and can help you tell the story of your business.
The 3 main factors for how Google determines local ranking are relevance, distance and prominence. Relevance refers to how well the content of a businesses’ information matches what someone is searching for. Distance refers to how far a potential customer is from the location term used in search. Prominence refers to how well known a business such as being a famous museum, national landmark, or well-known brands that are familiar to many people. Prominence can also be based on the amount of information a business has on the web through various outlets such as links, articles and directories.