Top 5 Networking Strategies to Expand Your Business Contacts

Networking is an indispensable aspect of growing any business, fostering connections, and nurturing opportunities. In this article, we will delve into the top five networking strategies essential for expanding your business contacts effectively.

Attend Industry Events

Attending industry events is akin to stepping onto a bustling networking stage teeming with professionals from various sectors. These gatherings serve as fertile grounds for establishing connections that could potentially propel your business forward. The face-to-face interactions facilitated at conferences, trade shows, and seminars offer a unique opportunity to exchange ideas, share experiences, and cultivate relationships that transcend digital platforms. Actively immersing oneself in discussions, workshops, and networking sessions is paramount, as it allows for organic connections to blossom. Furthermore, diligently following up post-event ensures that the initial rapport built is sustained and nurtured, laying the groundwork for potential collaborations and mutually beneficial partnerships. In essence, industry events not only broaden one's professional horizons but also serve as catalysts for fostering enduring connections in the ever-evolving business landscape.

Utilize Social Media Platforms

In the digital era, social media platforms have evolved into indispensable tools for networking, offering unparalleled access to a global pool of professionals. Establishing a robust online presence across platforms such as LinkedIn, Twitter, and Facebook is essential for visibility and outreach. By joining industry-specific groups or communities, individuals can tap into niche networks where valuable connections abound. Sharing insightful content, actively participating in discussions, and initiating meaningful conversations are effective strategies for leveraging social media platforms to expand one's network. Engaging with peers and industry influencers online not only fosters relationships but also creates avenues for collaboration and professional growth. In essence, harnessing the power of social media networking can lead to a myriad of opportunities and propel individuals towards their business objectives in the digital landscape.

Offer Value First

At the heart of effective networking lies the cultivation of genuine relationships built on mutual trust and reciprocity. Rather than approaching interactions with a transactional mindset, prioritizing the provision of value to others fosters a foundation of goodwill and authenticity. Whether through offering assistance, sharing insights, or providing solutions to common challenges, demonstrating a genuine willingness to help engenders trust and credibility among peers. This selfless approach not only nurtures meaningful connections but also establishes a reputation as a valuable resource within one's professional network. By focusing on serving others without immediate expectations of reciprocity, individuals lay the groundwork for enduring relationships that can yield long-term benefits and opportunities for collaboration. Ultimately, in the realm of effective networking, genuine relationships founded on altruism and sincerity prove to be the cornerstone of success.

Leverage Existing Connections

Your existing network serves as a treasure trove of potential connections waiting to be unearthed. Leveraging your relationships with colleagues, clients, and acquaintances opens doors to expanding your contacts even further. By reaching out and requesting introductions to individuals within their networks who share your business goals, you tap into a pool of prospects with established credibility. Personal recommendations hold considerable sway, smoothing the path for initial engagements and fostering trust from the outset. Nurturing these newfound connections with care and diligence strengthens your network and cultivates opportunities for collaboration and growth. Moreover, reciprocating the gesture by facilitating introductions for others not only reinforces your goodwill but also strengthens the interconnected web of relationships within your professional sphere.

Host Networking Events

Organizing networking events offers a dynamic platform to highlight your expertise and broaden your network. Whether it's a virtual webinar, hands-on workshop, or casual meet-up, hosting such events empowers you to shape the guest list and customize the experience to align with your goals. Strategic curation of attendees from diverse industries and backgrounds fosters rich and varied interactions, facilitating the exchange of ideas and perspectives. Emphasizing a welcoming and inclusive atmosphere cultivates authentic connections among participants, enhancing the overall networking experience. By proactively organizing such events, you not only position yourself as a thought leader but also create valuable opportunities for collaboration and mutual growth within your professional community.

Effective networking is about nurturing relationships, offering value, and seizing opportunities for growth. By implementing these top five strategies, you can expand your business contacts organically and cultivate a robust network that fuels your success. As you embark on your networking journey, consider how Touchsuite, a leading provider of payment processing solutions, can streamline your business operations and enhance your networking efforts with its innovative tools and services.


  • Jonathan Bomser

    Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com

    Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.