5 Steps to Developing a Winning Sales Technique

A well-crafted sales strategy is the cornerstone of a thriving, successful sales organization. It encompasses a comprehensive set of actions, priorities, goals, decisions, and guidelines that drive optimal sales results. Every company, regardless of size or industry, needs a robust sales strategy to connect with the right prospects efficiently and close more deals, ultimately boosting revenue. The question that often arises is: How do you create a sales strategy that truly works? If this resonates with you, you've come to the right place. Let's dive into the essential steps to craft a quintessential sales strategy that will propel your business to new heights.

Step 1: Define Your Ideal Customer Profile

Building an ideal customer profile (ICP) is a crucial starting point for any effective sales strategy. Without a clear understanding of which accounts to target, you can't expect to achieve a strong, focused sales approach. Begin by thoroughly analyzing your existing customer base and CRM data to identify:
• Your most profitable and valuable customers
Common characteristics they share
Their purchasing patterns and behaviors
Geographic locations or industries they belong to
Company sizes or growth stages they represent

Beyond firmographic data, diive deeper into your ideal customers' psychographic, behavioral, and technographic characteristics. Consider factors such as frequency of product usage, customer lifetime value, willingness to refer or advocate for your brand, and more.

Step 2: Craft a Compelling Value Proposition

Developing a persuasive, unique, and effective value proposition is paramount to standing out from the competition, communicating your value proposition effectively, and positioning your company for success. A truly compelling value proposition goes beyond simply highlighting your brand's worth or how your product solves customers' problems – these are merely the foundation. Instead, focus on building a compelling buying vision that enables potential customers to envision how your product or service can improve their business not only in the short term but also in the long run. Additionally, your value proposition should highlight unmet, undervalued, or unconsidered needs of your target audience and demonstrate how you can meet those needs. Create a sense of urgency and back up your claims with insightful stories, proof points, and real-world examples. This approach will make your value proposition truly resonate with your target audience.

Step 3: Develop a Clear Plan of Action

Don't leave your sales representatives to figure out how to reach their goals on their own. Remember, the likelihood of achieving your overall sales goals increases significantly when your reps consistently crush their individual targets. Collaborate with your team to create an actionable sales plan with clear objectives, targets, and guidelines, as well as the necessary resources to achieve them. This is one of the most critical steps in building a winning sales strategy. Here are some key elements to include in your plan of action:
• Collaborate with the marketing team to plan demand generation campaigns
Segment your target audience and assign reps to specific segments
Define the channels your team will use to connect with prospects
Provide scripts, email and call templates, professional PowerPoint templates, battle cards, and sales playbooks
Create customized sales sequences and train your reps to use them effectively

Consider investing in sales automation tools to streamline manual tasks, saving time and effort while enabling your reps to achieve more in less time. Additionally, empower your sales team with accurate, verified B2B contact and company data as part of your sales strategy. For example, you can combine intent data with B2B data to shorten your sales cycle. This combination allows you to identify prospects who are actively interested in your brand or similar products, enabling you to connect with decision-makers more efficiently, even before they visit your website or initiate contact.

Step 4: Build a Resilient, High-Performing Sales Team

Hiring the right salespeople is just the beginning. Ask yourself: Are your reps motivated and driven to achieve more? How are your sales managers handling escalations and challenges? Do you have a rewards or incentives program in place? Do your reps have access to the right tools and resources to meet expectations? Effective onboarding and continuous training play a crucial role in laying the foundation for a strong, high-performing sales team. Statistics show that ongoing training can lead to a 50% higher net sales per employee. Furthermore, integrated sales enablement tools such as CRM, contract management software, and data analytics platforms can reduce manual or repetitive work, allowing your team to focus on more productive tasks. Implementing an efficient invoice workflow system can also streamline the sales process, ensuring timely billing and improved cash flow management. Your sales team is the backbone of your sales strategy. There is no perfect sales strategy without a capable, well-trained team to execute it effectively. From providing an excellent user onboarding experience to maintaining strong customer relationships, your sales teams should be equipped for every aspect of the sales process.

Step 5: Track Sales Performance and Activities

Measuring sales team and individual rep performance is another critical component of creating a robust, ideal sales strategy. If you don't track the right metrics, how can you truly know whether your sales efforts are yielding positive results? Sales managers should closely monitor various sales activities, from prospecting to deal closing. If you need guidance on which sales metrics to measure, consider tracking the following:
• Average time-to-hire and sales ramp-up time
• Percentage of reps following the established sales process
• Percentage of time spent on selling activities
• Percentage of opportunities closed/won
• Percentage of qualified leads
• Conversion rate by sales funnel stage
• Percentage of revenue from new and existing customers

One of the secrets to building a perfect sales strategy is to make it customer-centric. When it comes to sales, the focus should always be on the customer and their needs, rather than solely on your organization. In fact, 71% of customers prefer buying from companies whose values align with their own. Additionally, weeding out unqualified leads and working with high-quality, qualified prospects can significantly boost your conversion rates. Aligning your sales and marketing teams is an excellent way to maintain a healthy pipeline. By implementing the five proven tactics outlined above, you'll be well-equipped to build your dream sales strategy and outpace your competitors. TouchSuite, a leading merchant services provider, offers secure and efficient solutions that can support and enhance your sales strategy, including merchant processing accounts, payment processing services, and cutting-edge POS systems tailored to both traditional and high-risk industries. With the right tools and a well-crafted sales strategy, your business can soar to new heights.


  • Jonathan Bomser

    Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com

    Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.