7 Effective Hacks to Drive Retail Sales and Increase Revenue

In today's competitive retail landscape, increasing sales and driving revenue is a top priority for businesses. To achieve sustained growth, it is crucial to implement effective strategies that resonate with your target audience and generate excitement for your products. In this article, we will explore seven powerful hacks that can help retailers boost their sales and maximize revenue.

Assortment Design in Retail

The assortment design is a crucial factor in attracting customers and boosting sales for retailers. Carefully curating the product mix allows retailers to cater to the diverse needs and preferences of their target audience. It involves considering both the breadth and depth of the assortment. By offering a wide range of product categories, retailers can increase their appeal to a broader customer base. This allows them to capture the attention of different customer segments and expand their market reach.

Online Marketing for Retail

Online marketing has become essential for retailers looking to boost their sales. Through the use of digital signage, internet advertising, and social media platforms, retailers can effectively reach a larger customer audience and target specific customer segments with greater precision. Online marketing provides valuable analytics and insights that allow retailers to analyze customer behaviors and preferences. This data-driven approach enables retailers to refine their marketing strategies and deliver more personalized and relevant messages to their target audience. Integrating online and offline marketing strategies can yield the best results.

Offline Marketing in Retail

While online marketing has become increasingly important in the retail industry, offline marketing strategies still hold significant value. A well-balanced mix of online and offline advertising can be highly effective in driving sales and reaching a diverse audience. Offline marketing channels, such as print media, out-of-home advertising, television, trade shows, radio stations, and distribution of brochures and discount coupons, offer unique opportunities to connect with customers in tangible and memorable ways. These channels can help retailers reach a broader audience that may not be as active online or may prefer traditional forms of communication.

Sales Promotions

Sales promotions are temporary marketing measures implemented by retailers to boost customer traffic, drive sales, and create incentives for purchasing. These promotions can take various forms, such as limited-time discounts, special offers, loyalty programs, or bundled deals. By offering attractive promotions, retailers can entice customers and stimulate their interest in making a purchase. Promotions create a sense of value by providing customers with the opportunity to save money or receive additional benefits. This can lead to increased customer satisfaction and loyalty.

Cross / Upselling

Cross-selling and upselling strategies are powerful techniques that enable businesses to maximize revenue from their existing customer base. Cross-selling involves suggesting additional products or services that complement the customer's original purchase. By offering relevant and complementary items, businesses can increase the value of each transaction and enhance the customer's overall shopping experience. Upselling, on the other hand, encourages customers to upgrade to a higher-end or premium version of a product or service. This strategy allows businesses to increase the average transaction value by offering additional features, improved functionality, or enhanced benefits to customers. Both cross-selling and upselling strategies capitalize on existing customer relationships and knowledge of their preferences. By understanding customers' needs and purchasing patterns, businesses can make targeted recommendations that align with their interests and provide added value.

Implementing Sandwich Boards

Sandwich boards, also referred to as customer stoppers, are versatile and effective in-store marketing tools. These portable boards can be strategically positioned to highlight advertising messages, sales promotions, or key product features. With their eye-catching visuals and compelling messages, sandwich boards have the ability to capture customers' attention and draw them into the store. The placement of sandwich boards plays a crucial role in their effectiveness. By positioning them in high-traffic areas or near the store entrance, retailers can maximize their visibility and attract a larger audience. They act as magnets, enticing customers to enter the store and explore the offerings.

Lowering Purchase Barriers

Purchase barriers, such as concerns about new or high-priced products, can pose challenges for retailers in driving sales. However, there are effective strategies that retailers can employ to address these barriers and increase customer confidence. For new products, one approach is to offer lower introductory prices or provide free samples. By lowering the financial risk for customers, retailers can attract first-time buyers who may be hesitant to invest in unfamiliar products. This allows customers to experience the product firsthand and gain confidence in its quality and value.

Driving sales and increasing revenue in the retail sector requires a thoughtful and multifaceted approach. To further optimize retail operations and streamline sales processes, businesses can leverage innovative solutions like Touchsuite.


  • Jonathan Bomser

    Writing for Touchsuite, Jonathan Bomser, is a technology and marketing expert with over 30 years of industry experience. He is a businessman, writer, artist and musician. He has vast knowledge of finance, business and technology. Jonathan is currently founding, investing and board advising in several early stage and start up companies. Jonathan has been involved in Technology, Media, Marketing and Advertising for a multitude of Fortune 500 companies for over 30 years.He has served as a strategic, creative and marketing executive and consultant for both parent companies and subsidiaries at AOL, The National Football League, The Walt Disney Company, NBC, MTV, Viacom, Time Warner, USA Today, Alliance Entertainment, WPP, Penguin USA, along with numerous other established companies, start-up ventures and reorganizations.Jonathan was the CEO and Founder of BigLinker.com, which was acquired by Ziff Davis (Nasdaq: ZD) in 2021, CEO and Founder of TownTarget.com from 2013-2015 which was acquired by Touchsuite/American Bancard in 2015 and previously Bomser Payan Interactive Agency from 2008-2012 which was acquired by Big Step Interactive/Digital Marketing Associates. Jonathan was the key developer for the technology used to power many of their successful digital campaigns. Clients included national brands such as Adidas, PNC Bank, Massage Envy, European Wax Center and others.Jonathan has also helped manage the technology initiatives, creative strategies and business development for AIM Pages.com, AOL’s Social Network. Since May 2006, Jonathan has also been consulting for technology, marketing, sales and creative strategies for Veoh.com, BigString.com, Vuguru.com and others. Before consulting for these major companies, Jonathan was a principal in En Pea Productions,Inc. which was a television production company focused on reality television, commercials and music videos. Jonathan is also the former Board Member, CEO and President of WoozyFly.Inc. Trading on under the symbol WZFY.Jonathan's current projects at AccountSend.com, VocalChimp.com and CoolValidator.com

    Touchsuite is located in Boca Raton, FL and is a payment processing and point of sale company that specializes in merchant accounts, point of sale systems, Grubbrr self-ordering kiosks.